Look at the analogy offer. Suppose that you are a door-to-door salesman. Your job is to go up and down the street knocking on every door trying to sell a vacuum cleaner. You know before you start that only 1 person in 20 is likely to have any interest in buying a vacuum cleaner.

When you find this person, what shall you do? If you are a good salesman, you are going in the house, proof that the aircraft, and to give as much information as possible in order to make the sale. What you do by the person who is your business card and say, “This is the address of my store in the city center. Come and visit me and I will show you my vacuum cleaners.

An ad running in the same way. Maybe only 1 person in 20 has a fundamental interest in the product. But once the interest is generated (the title role), which is the time to make the sale (the role of the body copy). While the text does not give enough information to consider the interest of anyone, it turns the page and the sale is lost.

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This is hardly surprising. Whenever we are invited to make an effort (ie reading of advertising), we lay almost always, consciously or unconsciously, “What’s in it for me?” It follows that a as the answers to this question is more likely to attract readers that anyone who is not.

One time, I wrote a headline that contained three main arguments sales, but it is 11 words. The client told me that I must abbreviate, because it was “too long”. I had spent a lot of effort trying to find a way to save three main arguments sales in just 11 words. So, I did not take this criticism very well. After a lengthy debate, the client has decided to keep the title, as well as a number of other controversial aspects of the advertising, just as they were.

You have heard this many times before, “Keep short text. Most people do not read text anyway. “As we have already noted, the goal of advertising is bringing people to read the text, because that is where you actually sell the product.

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This brief resume of the principal dilemma is often attributed to John Wanamaker, the department store pioneer. Some people prefer to give credit to Henry Ford, a pioneer of the automobile, or other businesses favorite giants. Whoever first said, it is certain that it has been said a thousand and thousand times since.

The importance of the finding is surprising. These are people whose job is to invest and harvesting of financial assets, but when it comes to advertising, they freely admit to waste at least 50% of their money!

Luckily, for us have evolved considerably during the century that followed the statement was issued, to a large extent thanks to John Caples “book” Tested Advertising Methods “, first published in 1932 and ever since reissued. It is called “Tested Advertising Methods” because, for a period of 50 years Mr. Caples actually conducted scientific experiments to find out what really works. . . And what does not. Some of the results are very surprising and detonated a number of myths about the publicity.

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Are you bored of the old promotional items of the same kind? You are looking for something that is unexplored? Does your search for a promotional item, which is something new and completely out of the box? Do you want something that can give a new touch to your promotional campaign? Well, if the answer to all these questions is yes then measures to promote tape is the ideal solution for you. Promotional tape measures are an element that is an absolute novelty in the promotional article brigade. If you are among those who believe taking the route so different promotional tape measures could well be the prefect solution to all your needs.

Speaking with other promotional items that have been part of the most popular for some time, common names, but would of course be promotional pens, mugs, key chains, shirts conference to name but a few - uns. These products have been used on several occasions and had in fact reached a level of saturation. That is why the failure to stimulate any response from the recipients. The beneficiaries have also been used to obtain such products who now such a promotional item little uncomfortable. A promotional article, which found these repetitive use for obvious reasons, fail to excite the audience.

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Better haggled the price is for a position, you try to extract greater value from it than what we give to the seller? To think of it, do you try to pay less for the question of what you think it is worth? If so, you have created an energy imbalance.

Imbalance in power once it is detected, it will, in its great wisdom, seeking to redress this imbalance and create harmony. This can happen in May ways: you might be misled or swindled by another vendor, or instead take advantage of the item you purchased, the question might be stolen or broken down unexpectedly.

The only time haggling or bargaining is a good thing, it’s when you know that the issue is too much and you want to create a fair deal for all parties concerned. In bringing this right to bargain through your prices, you create a better balance in the energy field.

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