This is hardly surprising. Whenever we are invited to make an effort (ie reading of advertising), we lay almost always, consciously or unconsciously, “What’s in it for me?” It follows that a as the answers to this question is more likely to attract readers that anyone who is not.

One time, I wrote a headline that contained three main arguments sales, but it is 11 words. The client told me that I must abbreviate, because it was “too long”. I had spent a lot of effort trying to find a way to save three main arguments sales in just 11 words. So, I did not take this criticism very well. After a lengthy debate, the client has decided to keep the title, as well as a number of other controversial aspects of the advertising, just as they were.

You have heard this many times before, “Keep short text. Most people do not read text anyway. “As we have already noted, the goal of advertising is bringing people to read the text, because that is where you actually sell the product.